Australian Beach Netball (ABN) is a network of beach netball festivals that have a pure focus on athlete experience. Rather than a homogenized series of events under an umbrella brand, the Australian Beach Netball model allows for each existing and new event to maintain its own unique characteristics, brand and experience for athletes. Rather than a “take-over” of existing events, we will build new events in destination locations where membership is about bringing together the talent, skills and resources of event operators for the benefit of the collective series of events.

Elite Energy is the owner of the “Australian Beach Netball” ABN brand and will operate a minimum of six ABN events in 2019/20. Elite Energy is one of Australia’s leaders in mass participation events with more than 25 events produced annually. Elite Energy’s flagship event is the Huskisson Triathlon Festival, which attracts over 5,000 athletes to participate across three days of racing.

Elite Energy is providing third-party operators with the opportunity to produce Australian Beach Netball in many locations across the nation and enable partners to take advantage of Elite Energy and Australian Beach Netball owned marketing assets, co-operative marketing initiatives, world-class talent and resources, and group buying power. Below is a brief overview of the value offering for events to join Elite Energy as an Australian Beach Netball member event.


2.0 WHY BECOME AN Australian Beach Netball FRANCHISEE?

There’s plenty of great reasons to become an ABN franchisee, including:

  1. Be part of a network of talented and like-minded event professionals and enthusiasts
  2. Achieve scale without compromising individuality or ownership structures
  3. Access to Elite Energy’s considerable marketing assets and databases
  4. Access to Elite Energy’s production expertise
  5. Group buying power to reduce costs of goods and services for event production



Elite Energy, is the owner and organizer of triathlon and participation sport throughout New South Wales has been a respected name in triathlon industry since the company’s inception in 1999. Elite Energy is recognized by participants as one of the most athlete-friendly event managers in the country and prides itself on delivering events that are focused on the athletes, not the event producer.

3.1 Name of Organisation

Elite Energy Pty Ltd of 90 North Street, Nowra NSW 2541.

3.2 Type of Organisation

Elite Energy is a Private Company. The organization is a full-time multisport management company specializing in the production of triathlon events. Elite Energy is an owner of events, as well as a contracted management company to rights holders and third-party owners.

3.3 Organisation Size

Elite Energy is an organization comprising 13 full-time staff, 10 part-time staff and a network of 10-15 regular contractors and casual staff. Elite Energy produces the largest triathlon event (by participation numbers) in New South Wales each year (Huskisson Long Course Festival) and produces in excess of twenty-five other major participation events each year across the cycling, triathlon, running, stand-up paddle, windsurfing, kite surfing, and obstacle racing genres. Events are produced throughout New South Wales and ACT.

3.4 Organisation Overview

Elite Energy is a highly respected event management company built on the principles of industry best practice. Established in 1999 by CEO Mark Emerton, Elite Energy has an enviable historic portfolio of successful events from small community-based charity events through to logistics management at the Sydney 2000 Olympic Games.

Elite Energy is recognized as the industry leaders in mass participation sporting events working with peak sporting bodies including Triathlon NSW, Triathlon Australia, and Cycling NSW along with local, state and federal statutory authorities.

With a growing calendar of over 25 grassroots events covering swimming, cycling, running and adventure racing, Elite Energy is the leading authority in the region for providing fitness based community festivals of the very highest quality. Elite Energy events cater for all levels of ability focusing on wellbeing, fitness, and fun, delivered within a unique and inclusive environment that constantly allows participants to reach their personal goals amongst like-minded individuals.

Continually refining their approach to provide innovative and exciting event management strategies, the Huskisson Long Course Triathlon Festival is an example of the determination Elite Energy brings to the production of a world-class event. With athletes attending from over 14 countries and every state and territory, this SOLD OUT festival is a Mecca for multisport enthusiasts each year.


If you are interested in discussing opportunities to launch Australian Beach Netball in your area, please send your contact details, your location and the location/s you would like to produce Australian Beach Netball to emo@eliteenergy.com.au